Why "Bona Dea"?

Bona Dea is the name of a Roman goddess who was associated with chastity and fertility. Men were barred from knowing her mysteries and her true name. She was a goddess for women only.

Likewise, our cosmetics line celebrates the things that set women apart from men. We are the fertile life givers. We are the cultivators of beauty. What makes "a woman" a woman? Is it a mystery? No, it is obvious, and while our culture pretends to wrestle with this contrived mystery, we will be the keepers of the obvious truth.

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